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Junior Horlicks
Junior Horlicks is a combination of taste and health. The idea was to launch the new Junior Horlicks and spread awareness about its benefits in an accessible way to a diverse audience. Through this campaign, we used fresh visual language to break down the new scientific formulation of Junior Horlicks and speak to millennial mothers.
Role - Art Direction
Agency - FCB India
Year - 2023
As a high-end destination for all things children, the visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. A colourful icon series is the hero in a joyful visual identity. The identity is elevated by repeating these icons to transform them into patterns that can be implemented across the brand system.
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