Awayday Festival
Hosted by the History Society of Jindal Global University, Awayday Festival is the annual gathering of a global community of scientists, technologists, humanitarians, designers, artists, innovators, corporate and governmental leaders, academics - and those who defy tidy categorization.
Role - Identity Design, Print Design, Digital Design
Year - 2020
The Strategy
Awayday is designed so the university can open its gates to the world outside the class. The logo mark consists of a serif and a sans serif font hinting at the convergence of the academic world at JGU and the world outside of it.
This palette enables a flexible range of expression within a cohesive system: from serious to playful, bold to serene. The left-right arrangement of text nods to the dynamic dialogue that Awayday Festival is all about.
