PrepLadder
PrepLadder is an ed-tech platform that helps students prepare for various competitive exams. While redesigning PrepLadder’s visual identity, the key idea was to showcase acceleration in students’ growth and PrepLadder’s unique offerings based on the future of the ed-tech industry.
Role - Identity Design, UI/UX Design
Agency - Wieden + Kennedy
Year - 2022
The Strategy
The dynamic angles of the Es stand for the radical shift that PrepLadder is trying to bring to the field. The two Es also stack up to form a ladder which represents the crucial and reliant role that PrepLadder plays in the success of its students.
We have used the angular slabs of the Es and created a visual world for the brand out of them wherein, the angle sometimes becomes a guideline for isometric illustrations and in the instances of photography and titles, it acts like a bounding box.
